Research
Creative approach to brand integration and high reach: what is important for advertisers when launching a special radio project?
How TV sponsorship affects brands. Part 3
How TV sponsorship affects brands. Part 2
How TV sponsorship affects brands. Part 1
Research on the effectiveness of radio advertising by Gazprom-Media Sales House
Proven effectiveness of advertising on GPM Radio podcasts
Market Insights
Native advertising: How to sell without selling
Eduard Ayrapetyan to present implemented licensing cases and new media franchises from GPM Ads at the Moscow Licensing Summit 2024
Alexey Krupenin: we are entrusted with the most valuable task—building a brand
Long-term growth points and new meanings in the advertising industry
Ekaterina Kutsyna: on the “golden age” of video platforms
Domestic Influencer Marketing 2.0
Alexey Filia: video advertising is extremely important, but in short supply
Marina Turova shared her expert opinion in the article “Digitalization of Hobbies” by Brand.Life.Inspiration
Trends for 2024: Big data, omnichannel, and tailored approaches
The most thrilling questions about adult licensing
Vera Leonova’s commentary for the NAF magazine.
Ekaterina Makarenkova, Getintent: How Getintent developed domestic dynamic retargeting technology
Ekaterina Sivoratchenko, Gazprom-Media Sales House: “Small and medium-sized businesses in outreach media”
How digital marketing drives digital economy
Brand licensing for adults
On advertising opportunities for foreign and Russian brands: an interview with Alexey Filia at SPIEF 2023
Yulia Andryushova in the Annual Russian Advertising Yearbook 2022!
Alina Efimova and market experts shared their views on the prospects of TV sponsorship in ORO’s article
Alexey Krupenin and MIXX Awards experts talk about modern solutions in the advertising market
Alexey Krupenin shares his expert opinion on mobile ads in blitz interview at NAF’6
Daniil Ryazantsev details transformation of TV in blitz interview at NAF’6
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