Alexey Krupenin shares his expert opinion on mobile ads in blitz interview at NAF’6

Alexey Krupenin, Director of Key Accounts and Chain Agencies at Gazprom-Media Sales House, outlined the changing role of mobile content in brands’ digital strategies, and spoke about the alternative solutions available on the market today.

Alexey Krupenin noted that Gazprom-Media Sales House is in close contact with agencies and clients, and participates in writing strategies.

According to the expert, a key growth indicator in the mobile industry is the increase in advertising budgets allocated to mobile formats.

DV360 and Criteo exited the market in 2022. However, there is an alternative to these services: Getintent, which is part of the Gazprom-Media Sales House ecosystem and offers all the necessary features and capabilities. Alexey Krupenin emphasized that advertisers also have access to DCO, which Gazprom-Media Sales House is constantly optimizing to meet brand goals.

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