Licensing: renting a brand to grow your business
A broad portfolio of media franchises relevant to teenagers and adults based on regularly updated local content with a focus on humor, positivity, and trust in beloved characters and stories.
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brands
Products available for licensing
Licensing
— is the use of the licensed character on a product and/or its packaging
Co-branding
— is the use of the licensed character on a product and/or its packaging together with the manufacturer’s own brand
Loyalty programs
— are activities at points of sale that use the stylistics of a popular show or series, with guest actors and celebrities
Cross promos
— are advertising campaigns inspired by Gazprom-Media Holding’s series and films
Snippets of content for advertising
— are items of audio or video content shared for specific promos
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