Eduard Ayrapetyan to present implemented licensing cases and new media franchises from GPM Ads at the Moscow Licensing Summit 2024

On September 5, 2024, at the Moscow Licensing Summit, GPM Ads (the sales house of Gazprom-Media Holding) will share successful cases with the licensing market and present new media franchises targeting both teenage and adult audiences.

Eduard Ayrapetyan, Managing Director of Licensing at GPM Ads, will talk about how the potato chips brand Moskovskiy Kartofel in partnership with Match TV (part of Gazprom-Media Holding) achieved a TV reach of over 10,000,000¹ viewers, attracted more than 27,000² active users in a promotion campaign featuring game mechanics and increased sales by 42%³. He will also highlight the licensing collaboration of Etagi and SashaTanya brands, which increased spontaneous brand awareness to 23.2% in just two months and achieved a growth in transactions by 19.6%⁴.

Additionally, Eduard Ayrapetyan will present new media franchises of the Holding set to debut on TV screens, offering retailers and manufacturers new opportunities for product licensing and company promotion.{2

1According to Mediascope, March-May 2024, All 18+, Match TV, Russia 100+

2According to Yandex Metrica (Match TV, Sportbox), March–May 2024

3Data based on internal research by Moskovskiy Kartofel, March–April 2024, over the same period in 2023

4Data based on internal research by Etagi