Conference “PRODIGITAL: Advertising Market 2025—Tools, Trends, Prospects” to take place in Moscow

A business conference dedicated to the advertising market and unconventional promotion strategies will be held on January 15 and 16.

The event will take place at the “Crocus Expo” as part of a major advertising technology festival, ProMediaTech. Speakers will share expert insights on neuromarketing, gamification, and their impact on sales. Industry experts will discuss effective approaches to creating advertising strategies and driving sales for different generations, as well as the nuances of marketing in China. Additionally, attendees will learn a unique burnout recovery method tailored to the realities of the Russian market.

For two days, the industry will talk PRODIGITAL, but from a new perspective.

The organizers assure: “No boring basics—we won’t explain what CPM is or how it’s calculated, nor will we compare ‘whose performance is better and who has a more diverse inventory.’ Instead, we’ll cover topics that are regularly discussed behind the scenes but rarely highlighted on the main stages of advertising industry events.”

Conference organizers: Ksenia Vetrova, CMO of Interpool and Webbika, former CMO of SocialJet. Over 15 years of marketing expertise. Polina Motosova, marketing consultant, digital expert, former Head of Digital at “Dixy.” Over 12 years of marketing expertise.

Representing GPM Ads is Mikhail Postevoy, Head of Digital Sales for Friday!, Saturday!, 2x2, and TV-3 channels. In the session “Digital gamification as a way to deepen brand engagement,” we will discuss gaming brand mechanics, how to develop such special projects, and their effectiveness.

Meet us on January 15 at 1:50 pm at the Crocus Expo IEC, Pavilion 1, Conference Hall G,F.

More details on the festival website in the PRODIGITAL section.