Vera Leonova’s commentary for the NAF magazine.

Vera Leonova

HR Partner, Gazprom-Media Sales House

Competencies such as creativity, the ability to think outside the box, flexibility, and adaptability are highly sought-after in the media market. At Gazprom-Media Sales House (part of Gazprom-Media Holding), we also prioritize the development of these skills for our employees. Our training system focuses on the needs and goals of the business. The learning and development (L&D) function should evaluate its impact on the company’s overall performance. Last year, for instance, we implemented an educational program to generate new projects and products. A number of these projects have passed the competitive examination and were integrated into our current business processes. We also offer a cross-functional probation training program that allows employees to expand their professional knowledge and share their experience with colleagues. This helps us develop the potential and creativity of our teams while improving internal communication.