December 15, 2023
SME
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Gazprom-Media Sales House, SME Corporation, and RACA launch educational project for small and medium-sized businesses
The course is designed for entrepreneurs, marketing professionals, the self-employed, and anyone who is interested in scaling their business with the help of advertising tools. Video lectures are already available on the SME.RF digital platform.
The main goal of the project is to provide information about the specifics of various media segments in order to increase the efficiency of business investments in the promotion of SMEs.
The learning course consists of five structured video lectures supplemented with presentations and test assignments. Each video is dedicated to a separate topic: the roles of TV, radio, digital and billboard advertising in brand building, possibilities of TV sponsorship and influence marketing, relevant legal considerations in advertising, as well as cases of successful business promotion.
Experts of the project are Ekaterina Sivoratchenko, Head of Agency Group at Gazprom-Media Sales House; Natalia Marenkova, legal partner of Gazprom-Media Sales House; and Natalia Baklanova, Director of Communications and Advertising at Biofarmrus LLC.
All educational videos are available on the SME.RF digital platform 24/7 for free. You can find the course “Effective use of advertising tools for business promotion” in the section Business Education, tab Knowledge Sphere, category In-Depth Courses (Marketing).
Our many years of experience and the successful cases of our partners show that advertising has a positive effect on the growth of SMEs. I am glad that thanks to our cooperation with SME Corporation we have become a kind of “guiding star” for new entrepreneurs in the world of media.
Today there is a huge variety of tools available to promote your business. However, at times, manufacturers find it difficult to make the right choice among all these options, to avoid spreading their budget thin, and to ensure that every ruble invested in their own advertising pays off. Our joint educational project will guide SMEs to understand the specifics of this market, highlight the advantages of certain types of promotion, apply them to their business, and evaluate the efficiency of each advertising tool in relation to their business.
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