Gazprom-Media Sales House organized a Digital Breakfast for advertisers

On September 22, Gazprom-Media Sales House hosted its annual Digital Breakfast for advertisers and partners. The event took place at KM20, a modern concept store.

Aleksandr Zharov, CEO of Gazprom-Media Holding, and Ekaterina Veselkova, CEO of Gazprom-Media Sales House, were the keynote speakers at the event. Heads of digital departments and strategic partners of the Sales House also spoke at the business breakfast.

At the meeting, the speakers presented an ecosystem of advertising products and noted the popularity of Gazprom-Media Holding’s content in the digital environment. The division managers of the Sales House discussed the growth of the audience of the national video hosting service RUTUBE. Advertisers learned more about the AVOD inventory of the PREMIER online cinema and got acquainted with product updates and service improvements of the Getintent programmatic platform: DCO 2.0, CPA predictor, and automated reporting for ADO (Advertising Data Operator) systems.

The influencer marketing block was represented by speakers from Sales House partners: Insight People production center and Label Up influencer marketing agency. Top managers of these companies talked about cooperation opportunities with bloggers: exclusive contracts with influencers, purchase models, 360° projects, and a well-developed studio network.

Gazprom-Media Sales House (part of the Gazprom-Media Holding structure) is the leading player in the advertising market that utilizes the advertising inventory of the assets held by the Holding and its partners in key media segments: TV (sponsorship), radio, digital and outdoor advertising. Thanks to the synergy of assets and the ecosystem-based approach, GPM creates a comprehensive solution for advertisers with any needs.

RUTUBE and PREMIER are part of Gazprom-Media Holding.

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