November 17, 2023
TV
NAF
Share:
Aleksandr Zharov spoke at the National Advertising Forum
The main day of the National Advertising Forum, November 17, began with the customary strategic session with top managers from key companies in the media communications industry as speakers.
Aleksandr Zharov, CEO of Gazprom-Media Holding, congratulated RACA on its 30th anniversary and noted that together, RACA, NAA, and media holdings had successfully overcome the crisis in the industry after the withdrawal of Western brands. He spoke about the power of media in creating future brands and presented the current figures and cross-platform capabilities of the holding to the market.
The past year gave us the opportunity to see strength within ourselves: the exit of foreign brands has created “a window of opportunity” for domestic companies.
He shared recent data from the National Advertising Alliance indicating that 731 domestic brands appeared on TV or returned in 2023. Furthermore, the majority of TV advertising brands this year are Russian*.
All new advertisers need marketing support and relevant content. Gazprom-Media Holding is the largest diversified media holding in Russia and a leader in content creation. The holding’s mediamix has all communication channels that allow us to quickly and efficiently gather a maximum amount of viewers, both reach- and target-wise, and tell them about a brand. We observe stable growth of interest for sponsor integrations in all environments. The average share of sponsorship in the TV budgets of the holding’s channels is 20%. The content amplifies the emotional perception of a brand. For us, this is a really strong signal that tells us that quality and relevant content is the key power for all media.
* Sales data from the NAA. January–November 2023
Do you want to advertise?
Send us a message right now, and our managers will get back to you right away!
What type of advertising are you after?