A case study by Gazprom-Media Sales House, GPM Data, and Snow Queen in the case book by the Association for the Development of Interactive Advertising Online Branding Committee!

The Association for the Development of Interactive Advertising (ex. IAB Russia) presented its first case book, “Practice Stories,” which contains best practices and solutions in the field of image advertising as determined by the Online Branding Committee.

The case book contains the most interesting projects that utilized diverse tools for the benefit of the business.

This compilation of best industry solutions includes our case completed alongside with GPM Data, the unified big data processing center of Gazprom-Media Holding, and the Snow Queen store chain.

By utilizing OFD data and retargeting of CRM clients, we were able to analyze purchase information in specific price segments. This allowed us to identify the most suitable audiences for targeting and introduce them to the brand’s limited collection, encouraging them to make purchases.

As a result of the advertising campaign, we managed to boost the average revenue per client and optimize the brand’s media investment.

You can review the case mechanics in the article.

The complete version of the “Practice Stories” case book is available on the website.

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