History timeline
February 1
Gazprom-Media Sales House is established
TNT and NTV
Sales of TNT and NTV advertising are launched
TV-3, Friday and 2x2
Advertising sales are launched on the TV-3, Friday and 2x2 TV channels
Match TV
Advertising sales are launched on the Match TV channel
TNT4
Advertising sales are launched on the TNT4 TV channel
HbbTV
Russia’s first project using HbbTV technology is implemented
Getintent
Getintent is incorporated into the Sales House’s advertising ecosystem
Ecosystem
The advertising products ecosystem is rolled out in the “one-stop-shop” format, featuring key media segments: TV, radio, digital and outdoor advertising
Radio advertising sales
Advertising sales are launched on the Holding’s radio stations through its Sales House
Saturday
Advertising sales are launched on the Saturday TV channel
Radio advertising
Radio advertising sales in St. Petersburg are consolidated on the basis of Gazprom-Media Sales House
RUTUBE
Monetization is started on RUTUBE
20th anniversary
Gazprom-Media Sales House celebrates its 20th anniversary
Streaming Ads
TV channel streaming is monetized in the digital environment
Masthead
End-to-end placement on TV, radio and digital
Advertising for SMEs
Launching educational initiatives for small and medium-sized businesses
Rebranding
New name – GPM Ads
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