June 19, 2024
Gazprom-Media Holding
Digital
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Projects by GPM Ads and Operator Gazprom ID won the Digital Leaders 2024 Award
On June 17, the results of the annual Digital Leaders Awards were announced in Moscow. The expert council recognized the best projects from leaders in the digital industry.
Streaming Ads by GPM Ads was named Development of the Year in the “Digital Advertising” category. Operator Gazprom ID received awards in two categories: “Mobile App of the Year” (in the “Competency Profile Management” category) for the implementation of the GID platform, and “Product of the Year” (in the “Information Security” category) for the implementation of Gazprom ID.
Streaming Ads enables the placement of in-stream video ads within the TV content of Gazprom-Media Holding across Desktop, Mobile, and Smart TV devices. The product is designed in light of the viewers’ interest in linear TV consumption within a digital environment and the advertisers’ demand for high-quality video inventory. The idea behind Streaming Ads was to synergize premium and safe TV content with the personalized viewing capabilities inherent in digital inventory.
Operator Gazprom ID was awarded in the “Mobile App of the Year” category for the implementation of the unified GID interaction platform at a production facility with over 5,000 employees. The key result of implementing the GID platform at the facility was an increase in employee retention, as measured by the eNPS metric, from 10% to 35%. The average time to complete the new employee onboarding process was cut in half (from 3–4 months prior to platform implementation to 2 months). Moreover, the percentage of employees completing training courses increased from 40–60% to 95%.
Winning an award in the field of digital solutions confirms that GID has some mature products in the market. First and foremost, these include communication, onboarding, course development and evaluation, and survey capabilities. Many companies within Gazprom are already using these solutions. The high evaluation takes into account both the specific results achieved in pilot projects and the speed of delivery of new digital tools. The award signifies that GID is a valuable partner for those aiming for rapid growth or dynamic transformation.
The Digital Leaders Award is an annual recognition in the field of digitalization of products, processes, services, and projects that have contributed to the development of digital solutions and online services in all areas of life.
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