February 16, 2023

Gazprom-Media Holding projects win awards at Red Apple Festival

Participants of the 32nd Red Apple Moscow International Advertising Festival won 15 gold, 31 silver, and 46 bronze medals. Projects by Gazprom-Media Sales House and TNT and Friday TV channels were among the winning projects.

The “Smart technologies for every home” project by Gazprom-Media Sales House, Friday, and FUSE Media Direction Group won gold in the “Content // Best Branded Content” nomination, silver in the “Sectors // Consumer Durables” nomination, and bronze in the “Excellence in Media // Excellence in Media Insights & Strategy” nomination from the “Media” block, as well as a special prize from “Avito”, “For a native approach to the consumer”.

Meanwhile, “You’re a TOP model” by TNT, OMD Media Direction Agency, and Fuse Media Direction Group won two bronze medals: in the “Healthcare” and “Use of Mixed Media” categories, both in the “Media” block.

Friday presented its case study, “Al-kapotnya”, earning silver a “Marketing” block nomination: “Activation // Best Non-profit Campaign”.

Red Apple is Russia’s largest advertising festival that brings together top professionals in global marketing and advertising. This year there were three blocks: “Creative”, “Marketing”, and “Media”, where projects were evaluated by a panel of 45 experts from 19 countries.

TNT, Gazprom-Media Sales House, and Friday! are part of Gazprom-Media Holding.

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