Gazprom-Media Sales House wins at Digital Communications Awards

Streaming Ads, a new solution developed by Gazprom-Media Sales House for the advertising market, won a prize in the Product Launch nomination.

On February 21, 2023, the Russian Association of Communication Directors and Corporate Publishing (AKMR) hosted the Digital Communications Awards Ceremony. An expert panel of judges at the awards ceremony recognized the best achievements in digital communications.

Gazprom-Media Sales House’s project, Streaming Ads: the Monetization of TV Channel Streaming in the Digital Environment, won in the Product Launch nomination under the Digital Projects and Strategies category.

Photo by AKMR

With Streaming Ads, advertisers can place video ads in-stream, integrating them into Gazprom-Media Holding’s TV content on any device: Desktop, Mobile, or Smart TV, partially compensating for the lack of professional OLV inventory on the Russian market. The product’s advantages include: 100% brand safety, targeting, measurement, verification, frequency management, and brand lift assessment, as well as a lower TV entry threshold.

To find out more about how the Streaming Ads solution works, read the article.

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