Denis Pokrovsky, Licensing Director of GPM Ads, to speak at the Russian Retail Week 2025

On June 3, Denis Pokrovsky, Licensing Director of GPM Ads (the Gazprom-Media Holding sales house), will participate in the international retail forum Russian Retail Week 2025 and present key brand collaboration trends and formats.

At the marketing session titled “Collaborations in Retail,” Denis Pokrovsky will discuss how Russians perceive collaborations and explain why this approach is an effective way for brands to boost their visibility. The speaker will share practical recommendations on how to attract new loyal audiences, boost brand awareness, and stand out from competitors through partnerships with media brands.

The discussion will also explore how companies can remain relevant in a constantly changing world and how brand heritage impacts strategy choices in collaborations.

The session will take place on June 3 at 12:00 at the WTC Congress Center.

Registration for the event is available via the link.