GPM Ads launches an online course on radio advertising

Viktor Pashchenko spoke at RadioForum-2025 on the creation of a series of educational lectures dedicated to the basics of media communications and the principles of radio advertising.

At RadioForum-2025, Viktor Pashchenko, Head of Radio Marketing at GPM Ads, gave a presentation on the GPM Ads’ educational project, “This is Basics.

A Guide to Radio Advertising”. The expert presented the content of the lectures and highlighted their practical value.

The basic course, developed by GPM Ads together with GPM Radio as part of Gazprom-Media Holding’s educational programs, serves as a practical guide for marketers and entrepreneurs who want to learn more about radio advertising opportunities and the subtleties of media planning.

The project was created to develop professional expertise in the media market and to foster a conscious approach to using radio in brand communication strategies. Its goal is to show how radio can work as part of a media mix, enhancing other channels and delivering measurable results.

The course consists of 11 lectures with videos, presentations, and quizzes, covering the structure of the radio market, audience characteristics, and approaches to evaluating placement effectiveness. Separate modules are dedicated to creating radio spots, campaign planning, and working with special projects.

Experts explain how radio interacts with TV, digital and outdoor advertising, which formats generate the best response, and how measurement data helps make effective media decisions. The lectures are accompanied by GPM Ads case studies and recommendations with practical examples analyzed.

Course speakers:

Viktor Pashchenko, Head of Radio Marketing Management at GPM Ads

Yulia Andryushova, Director of Business Communications and Analytics at GPM Radio, expert at GPM Ads

Valentina Amniashvili, Head of Special Projects Department at GPM Radio

Svetlana Tarasova, Project Manager of Radio Marketing Department at GPM Ads.

Viktor Pashchenko

Head of Radio Marketing Management, GPM Ads

Radio holds a strong position in media consumption. That is why it is important for us to not only develop market competencies, but also to remind everyone once again that radio is a modern, effective, and measurable advertising medium. This is a medium that knows how to build trust and engage audiences, which means it continues to deliver real results for brands.

Yulia Andryushova

Director of Business Communications and Analytics at GPM Radio, expert at GPM Ads

The Radio Guide is an important tool for immersing in the industry. We are not introducing anything new, but rather systematizing knowledge and expertise, presented in an easy and accessible format. The course will help gain a deeper understanding of the market’s structure and scale, media planning, the variety of advertising formats, and the unique ways media influences audiences.

To access the course materials, you need to register at the GPM Ads website via link.

GPM Ads and GPM Radio are part of Gazprom-Media Holding.