October 17, 2025

Digital

RUTUBE, PREMIER and GPM Ads experts take part in the anniversary conference “ConTech 2025. Content and Technologies for Digital TV in Russia”

Creating conditions to support and further develop authors becomes the key to the emergence of new talents and successful projects, believes David Kocharov, General Producer of PREMIER and RUTUBE. As an example of a project that will allow new authors to develop, David Kocharov named the launch of the “RUTUBE Bloggers Academy”.

David Kocharov

General Producer of PREMIER and RUTUBE

In the near future, we will launch a separate track here in collaboration with PREMIER: creators of the platform’s hits and actors will share the secrets of successful content.

Last year, the online cinema held a pitching of documentary series at the “In Short (Koroche)” festival. Experts selected the best projects and trained authors in presentation skills. This year, a special nomination with a promo package on RUTUBE for the festival winners appeared there. In major Russian cities, PREMIER film clubs operate, where, among other things, lectures with film industry experts are held.

The conference also featured Anton Dukovsky, Head of Product and Project Management at GPM Ads. He spoke on the retrospective of domestic television and the development of TV advertising.

Anton Dukovsky

Head of Product and Project Management at GPM Ads

In 2025, we are at an interesting point where a fundamentally new hybrid system is forming at the intersection of TV and the internet. Online TV is becoming a significant phenomenon in the video segment. However, it is critically important today to structure inventory in order to enhance the transparency of the advertising market for brands. Currently, only with TV holdings we observe complete transparency, verified by a single measurer.

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