Case Studies
A case study by TNT and Prosto: How to highlight a brand’s value proposition in a survival reality show
How to achieve a 35% conversion rate on TV using a shoppable format: A case study by Friday and Xiaomi
Gazprom-Media Sales House and Pyaterochka launched a special partner project to mark the premiere of the new series “Mukhich’s Detective Agency.”
An Arctic soundtrack for meditation has been released. It was created using the sounds made by walruses, whales, and fur seals
A case study by Friday and Stoloto: How to improve sales and brand trust with Shoppable TV
A case study by Hyundai and Radio Energy: How to spend a weekend with a brand
A case study by NTV: How to integrate social initiatives into channel programming
Radio on hand: A collaboration between Detskoe Radio and ELARI as a way to expand communication channels
A case study by Detskoe Radio and SberKids: A cross-media campaign in the digital audio format
How regional marketing helped TV-3 achieve a record viewership share
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