August 03, 2023
Business
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Jazz Dance Orchestra, aroma bar and flyboard show: Relax FM throws its annual gala party
The traditional summer Relax Party brought together partners and friends of the radio station in a cozy location of Shore House.
On the first day of August, the Shore House Yacht Club & Restaurant welcomed partners and friends of GPM Radio that incorporates one of Russia’s most atmospheric radio stations—Relax FM.
Many of you were at the Relax Party a year ago. You knew Relax FM as a cool, yet another big city radio station. It is now a large federal brand that has managed to preserve its identity, metropolitan chic, and premium quality. The radio station already broadcasts in many Russian regions, and this year we will extend its footprint to another dozen cities.
The federal Relax FM network shows dynamic growth—the radio station is popular both in small towns and in major urban centers. Its 14 transmitters currently reach for over 6.1 thousand settlements across the country, and the total technical coverage, including Moscow and Moscow region, exceeds 28.9 million people. This tranquil radio features soft music in line with modern media consumption trends, supports major cultural events, participates in environmental programs and promotes healthy lifestyle. Recently, the station set a record for the largest meditation gathering—the achievement of Relax FM opened a new chapter in the Russian Book of Records. Vadim Tereshchuk promised to beat the record and invited everyone to join the event next year. Simultaneous Relax meditation that brought together 1,190 people reflects the format concept—achieving harmony and inner comfort, as well as motivation for success and a positive attitude.
Incidentally, that also happens to be the unique selling proposition (USP) of Relax FM. When anxieties and worries go away, a person feels elated and it is easier for an advertiser to bring their message home. This is an opportunity to reach a truly engaged audience.
With your trust and willingness to work with us, 2023 will probably become a record year for both the radio industry and Gazprom-Media Sales House. We, in turn, are strongly committed to taking every effort to maximize the efficiency of our cooperation.
The Summer Relax Party has long become a tradition. Relax FM hosts a party every year where you can network with colleagues, gain their support, and simply have a good time. Indeed, with tough schedules, many look for ways to relax and unwind. This year, the Jazz Dance Orchestra left a long-lasting impression on the audience: “We perform the most ordinary pieces in an extraordinary way,” according to their portfolio. Anastasia Lyutova, one of the most outstanding singers on the modern jazz scene, also put on an unforgettable show with her Lyuty Band. An aroma bar, where you could create their own perfume composition or choose one of the five Relax FM brand fragrances, a flower bar with floristry workshops, relaxing music areas—all of this also created an informal atmosphere. The guests were particularly impressed by the dazzling flyboard show—the athletes hovered over the water, performing spectacular stunts, and everyone could take wonderful souvenir photos in the exclusive Relax FM photo zone.{1]{1]
Relax FM is part of GPM Radio within Gazprom-Media Holding. The Holding also incorporates Autoradio, Radio ENERGY, Humor FM, Radio Romantika, Comedy Radio, Like FM, Detskoe Radio and Radio Zenit.
Source: GPM Radio
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