The winner of Autoradio’s “Man of Business” contest presented her business project to Vladimir Putin

During his speech at the plenary session of the forum “Strong Ideas for a New Time,” Russian President Vladimir Putin noted that the contribution of every citizen of Russia, workers of every enterprise, and particularly, young creative and scientific teams that come up with initiatives aimed at strengthening the country’s industrial, intellectual, and technological potential is significant and important for driving its overall development.

Natalya Malko, the winner of Autoradio’s “Man of Business” project (owned by Gazprom-Media Holding as a part of GPM Radio), told the President about the brand of adaptive clothing designed for children with developmental challenges. During her conversation with the head of state, Natalya shared ideas and plans for the development of her business.

Natalya Malko

Winner of the “Man of Business” project by Autoradio

We are exploring a new market niche that no one is really talking about and few people are aware of. It’s making clothes for children with developmental challenges. There are more than 700 thousand such children in Russia, and some of them, for one reason or another, cannot get dressed by themselves. This limits their range of social interactions: they stay at home, do not attend hobby groups. We make it possible for them not to depend on the help of others. This improves their self-confidence and contributes to their socialization. That’s what I told Vladimir Putin.

She will be awarded the main prize of this project, 1,000,000 rubles for the purposes of business development, at the Autoradio studio. For the “Man of Business” contest, Natalya Malko presented Be easy kid, her brand of adaptive clothing for children. All items in this brand are designed to be both fashionable and easy to put on, take off, and wear for children with various developmental challenges.

At the Autoradio stand, Tatiana Gordeeva, the host of “Murzilki Live,” interviewed the organizers of the “Strong Ideas for a New Time” forum and authors of business initiatives that have the potential to change the world and contribute to the betterment of the country. The forum took place on June 28 and 29. The event was also attended by Sergey Mokrov from Obninsk, who took third place in the Autoradio’s “Man of Business” contest and received 600,000 rubles for the production of small-scale mechanization equipment. Vladimir Titov from Vyborg took second place and was awarded 800,000 rubles for inventing a mechanical exoskeleton, and Igor Reznikov, an entrepreneur from Tomsk who makes products from wild plants (nuts, cones, berries, herbs), received 1,000,000 rubles as a special prize from Sber.

During the “Man of Business” contest, organized with the support of the Roscongress Foundation and the Agency for Strategic Initiatives, Autoradio received more than 700 video applications from entrepreneurs. Among the contestants were projects ranging from a cat cafe and signature candy to the revival of Kolomna porcelain and unique museums. A great number of social projects submitted by the competitors were related to ecology, preservation of cultural heritage, education and child development.

In the photo: Russian President Vladimir Putin with the participants of “Strong Ideas for a New Time.” Photo by Sergey Savostianov, TASS.

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