Stream Battle project was included in Gaming 2022 case book

The Interactive Advertising Bureau (IAB) presented Gaming 2022, a case book of benchmarks for brand integration into the gaming segment.

This overview of best advertising practices in the gaming industry was prepared by experts from the Gaming & Digital Entertainment Ad Committee, as well as market players. One of the case studies in the book was Stream Battle: Stars Vs Streamers, a project implemented by Gazprom-Media Sales House, TNT Channel, and the SberMarketing Agency in partnership with Sber.

Stream Battle was an entertainment show on TNT’s Twitch channel that featured famous streamers and celebrities competing in a variety of video games. The integration of Sber’s tech solution allowed viewers of the streams to enter prize giveaways and even influence the gameplay through the Sberbank Online app.

Young people became the key audience of Stream Battle shows. Viewers actively engaged with the brand thanks to the interactive mechanics. The show reached over 30 million people on Twitch and social media.

The full version of the case book is available here.

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