May 24, 2023
Digital
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Representatives of Gazprom-Media Holding spoke at AdIndex Go Up Conference 2023
Speakers representing the Gazprom-Media Sales House, Artem Pulikov, Deputy CEO of Digital Asset Development and Monetization, and Ekaterina Sivoratchenko, Head of Agency Group, spoke at the AdIndex Go Up 2023—On the Brink of the Advertising Singularity conference. The event took place in Cairo from May 19 to 22.
At the conference, experts discussed the current situation in advertising, the future outlook for the industry, the actual practical use of technological and communication solutions, and methods to improve the effectiveness of marketing campaigns. Artem Pulikov spoke at the plenary session on technological trends that will shape the advertising market in the future.
At the discussion, Artem shared his vision and highlighted a possible scenario for the development of new technology in advertising based on the annual Hype Cycle report by Gartner.
The marketing and advertising market is undergoing a major transformation with the emergence of new technology, and we have yet to assess the scale of the change.
Ekaterina Sivoratchenko took part in the In Range of the Future—Omnichannel Retail panel discussion. In her speech, Ekaterina emphasized the growing presence of the retail and e-commerce categories on TV, and spoke on the case studies the Sales House has conducted in partnership with top brands. The findings of the joint projects show that omnichannel solutions demonstrate very good effectiveness in advertising campaigns.
The Gazprom-Media Sales House is part of Gazprom-Media Holding.
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