May 30, 2025

Match TV and GPM Ads win MARSPO AWARDS

On May 29, Moscow hosted the MARSPO AWARDS’25, an awards ceremony recognizing excellence in sports marketing. This was the ninth year of the professional industry prize. Match TV won the Best Creative Idea category with its project “WE ARE AKINFEEV.” The project commemorates Russia’s victory over Spain at the 2018 FIFA World Cup. More than 500 youth soccer academy players gathered on the pitch at Luzhniki Stadium and formed and image of legendary goalkeeper Igor Akinfeev in the moment of his iconic penalty save.

GPM Ads and the OMD OM Fuse advertising agency won gold in the Best Advertising Campaign of a Sports Club/Event/Organization category for their joint project, “LADA and Match TV: Expanding the Partnership with the KHL and Beating Sales Benchmarks.”

Roman Bakshi

Director of the Creative Solutions Department, Match TV

I’m grateful to the expert jury for choosing our project among all others. We invested a great deal of time and effort and are very pleased with the result. Igor Akinfeev’s save at Luzhniki is a moment of national unity and pride in Russian sport. My thanks go to all the colleagues who worked on this project and who continue to bring creative ideas to Match TV’s social media every day. And, of course, special thanks to Tina Kandelaki, Alexander Tashchin, and Dmitry Ryzhkov for their trust and for the opportunity to deliver projects of this scale.

The MARSPO AWARDS, established in 2017, honor clubs, federations, leagues, brands, and agencies that demonstrate the most effective use of sports marketing tools.

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