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July 28, 2023
Russia-Africa
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Film production, content on digital platforms, and educational programs: Yulia Golubeva on cooperation with the African media community
Yulia Golubeva, Deputy CEO of Gazprom-Media Holding, spoke at the session “Global Values as a Basis for Interaction in the Educational and Cultural Sphere.” The session took place as part of the Russia—Africa Economic and Humanitarian Forum.
Yulia Golubeva said that Gazprom-Media Holding was ready to expand cooperation with African countries. She supported the initiative of Alexey Lebedev, Director of the autonomous noncommercial organization “Art-Podgotovka,” to engage representatives of Gazprom-Media Holding in educational programs to be held at the Innopraktika Russian Multimedia Library & Lecture Hall in Dakar.
The Deputy CEO of Gazprom-Media Holding stressed the need to raise awareness of the culture of the African continent as an important step in the cooperation between Russia and African countries and use the applicable tools offered by the media industry. Yulia Golubeva summarized the results of the survey conducted on the Holding’s Telegram channel prior to the event to measure the awareness of the African culture among the Russian audience. Everyone could answer if they knew at least one African writer, artist or film director.
Of the 13,500 Russians polled, 88% do not know a single representative of the cultural sphere of African countries. This is a very high figure. The first thing we should focus on is improving Russians’ awareness of the African culture.
Yulia Golubeva also noted that Russia and Africa have a rich shared history, including ties in culture and science. She emphasized that Russia was perhaps the only European country that had never been involved in colonial robbery.
Yulia Golubeva proposed several cooperation formats for media communities in Russia and Africa.
We firmly believe that it is wrong to create content about or for another country without the knowledge of its culture and, in our case, without communication with representatives of African countries. Gazprom-Media Holding is ready for cooperation. The Holding can develop a package of programs to be subsequently broadcast on the African continent, as well as publish the content produced by our African colleagues on its own resources. For example, it is possible to create dedicated channels on the Holding’s digital platforms and upload films to the PREMIER online cinema, where documentaries on the culture of different peoples are very popular. In addition, considering the Holding’s extensive work experience with other countries, we can discuss cooperation in joint film production.
Yulia Golubeva noted that the media were one of the most powerful tools for mutually beneficial cooperation and expressed hope that joint efforts would convert the potential opportunities into real projects.
Other panelists of the session included Mamadou Fall, Advisor to the Rector for Culture, Arts and Sports, Cheikh Anta Diop University; Evgeny Primakov, Head of the Federal Agency for the Commonwealth of Independent States’ Affairs, Compatriots Living Abroad, and International Humanitarian Cooperation (Rossotrudnichestvo); Natalya Popova, First Deputy CEO, Innopraktika; Fedor Popov, Сhief Executive Officer, Creative Studio “Stella,” Head of the Organizing Committee, Global Values International Forum of Young Filmmakers; Semen Mikhaylovskiy, Rector, Ilya Repin St. Petersburg Academy of Arts; Eduard Sapsay, Founder, Zorra Group of Companies; Alexey Lebedev, Director, Art-Podgotovka. The session was moderated by Andrey Serov, Vice President of Gazprombank.
The Russia—Africa Economic and Humanitarian Forum took place in St. Petersburg on July 27–28. The participants discussed the development of Russian-African relations in the era of global changes. Gazprom-Media Holding acted as the media partner of the event. The results of these discussions, featuring the speakers of the Holding companies, are published on the website and Telegram channel of Gazprom-Media Holding.
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