April 21, 2023
Licensing
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Ekaterina Veselkova introduces licensing department at Digital Brand Day
Ekaterina Veselkova, CEO of Gazprom-Media Sales House, announced the launch of a licensing business within the company at the Digital Brand Day conference on April 21.
With the new product, licensees will be able to “lease” brands owned by Gazprom-Media Holding companies and get access to the media holding’s content.
We are already ready to offer a broad portfolio of media franchises relevant to teenagers and adults based on local content, which is regularly updated with a focus on humor, positivity, and trust in the most popular characters and stories.
The new line will be led by Eduard Ayrapetyan, the Sales House’s Managing Director of Licensing. He noted that the commercial terms will be formulated according to the traditional royalty model, while the price of licenses will be linked to sales volumes.
Other speakers at the Digital Brand Day conference included Ekaterina Makarenkova, CEO of Getintent, part of the Gazprom-Media Sales House ecosystem, and Olesya Nagornaya, Head of the Sales Development Group for the TNT and TNT4 TV Channels.
Digital Brand Day is a professional business conference on current issues and innovative solutions in digital marketing and advertising communications. This year’s conference put its central focus on the transformation of the classic Product. Price. Place. Promotion model.
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