April 04, 2023
TV
Digital
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Alexey Filia spoke at the 25th CSTB.PRO.MEDIA 2023 forum
The CSTB.PRO.MEDIA 2023 Forum held an anniversary international event on March 14 and 15. Alexey Filia, Director of Strategy and Advertising Product Development of Gazprom-Media Sales House, introduced a novel technology, Streaming Ads, as part of the event’s business program.
photo: https://cstb.ru/
CSTB.PRO.MEDIA 2023 hosted its 25th International Television and Telecommunications Exhibition and Forum on March 14 and 15 in Moscow. The event was attended by representatives of Gazprom-Media Holding and leading media companies in the market. The speakers highlighted trends in the development of the industry and discussed relevant issues.
Alexey Filia, Director of the Strategy and Advertising Product Development of the Gazprom-Media Sales House, spoke at the “Russian Advertising Market. Media Company Digital Inventory and New Advertising Products” session. At the session, he focused on Streaming Ads as a technology that allows to run ads in online broadcasts of TV channels owned by Gazprom-Media Holding.
In the conditions of a pronounced shortage of OLV inventory, we now have the opportunity to quickly bring to market a high-quality product that we called Streaming Ads. With Streaming Ads, Gazprom-Media Holding TV channels can add video advertising to their digital broadcasts. This is an excellent tool that meets the advertisers’ demand for brand-safe content, and it is a robust digital inventory of key features that offers a lower entry threshold than classic TV.
CSTB.PRO.MEDIA served as a discussion platform for 10 moderators and more than 120 experts this year. Over the past 25 years, the forum has become a prominent media industry event that helps foster partnerships between operators, broadcasters, professional societies and associations.
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